Archive for August, 2007
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Saturday, August 25th, 2007by Michael Dorausch, DC
Governor Arnold Schwarzenegger signed a California state budget on Friday that was nearly 2 months overdue. Video news coverage of the event appearing on Google owned YouTube has been embedded to the Google News homepage, allowing visitors to Google News to view video coverage without leaving the news page.
This is the first example I have seen of news coverage in the form of video appearing along with aggregated news results. I reported last week on the first comments I began seeing appearing in Google News (Comments Appear in Google News) but I had not yet witnessed any video coverage, until today.
As you can see in this screenshot, the video link takes 2nd position after the article headline, with the top story being provided by the San Diego Union Tribune. The video is coming from KCRA TV, which are the call letters for KCRA Sacramento. The television stations YouTube profile can be viewed here… user=kcratv
Clicking on the + or the headline that reads “Video: Schwarzenegger Signs Budget, Trims Spending” launches YouTubes flash based video player, which streams video directly in the browser screen. The embedded player functions similar to the way it does on other web sites including embedded video. Visitors on the news page can play and pause video, turn volume up or down, click through to YouTube (opens in a new window), and close the player, without having to leave the Google News homepage.
This is one more example of Google’s Universal Search feature in action. This is a win-win for Google. Users get to view video within the page, potentially keeping the viewer on the Google News homepage longer. If a viewer decides to click through to YouTube, they’ll be directed there inside a new browser tab or window, and will find themselves on another Google owned property. Add to that Google’s introduction of 10 second advertising in YouTube videos and you’ve got one more avenue for Google to display video overlay ads.
Chiropractic Letters I Get Monthly
Thursday, August 23rd, 2007by Michael Dorausch, DC
I invite you non chiropractic business people to read this post, as I feel a lot of this stuff crosses into many types of small businesses.
About once a month I get a handwritten letter from some chiropractic practice management firm in Tustin, California. I believe they always include the same testimonial, from [...]
Chiropractic for Healthy Blood Pressure
Wednesday, August 22nd, 2007by Michael Dorausch, DC
There’s been plenty of articles circulating the Internet and appearing in numerous healthcare publications, since a recent research study regarding chiropractic adjustments and the lowering of blood pressure, began appearing in the news media.
Someone brought a June 2007 magazine article to my office, bringing this particular topic to my attention again. The [...]
Google Introducing 10 Second Advertising in YouTube Videos
Wednesday, August 22nd, 2007by Michael Dorausch, DC
Google’s video sharing site, YouTube, has been more popular than ever, and the company is looking to profit from that. Online advertising, thanks to platforms like AdWords, has been at the center of Google’s massive success. Google has announced they will begin testing a new advertising platform, using videos appearing on YouTube, to carry advertiser content.
According to quantcast reports, YouTube, ranks among the top 20 web sites (currently #14) in the United States, with an estimated 32 million+ unique visitors using the web site every month. Traffic has been on the rise all year and the timing may just be ripe for Google to introduce a successful advertising effort in video.
Google believes the ad formula they’ve set up, is unobtrusive, and will allow users of the popular web site to choose what they want to view. According to news reports, Google advertiser video ads will display after about 15 seconds into a YouTube video. The ad will appear on the bottom fifth of the screen, similar to what has become common in television broadcasting. After about 10 seconds, if the user takes no action, the ad will fade out. However, if the user chooses to click on the advertising, a video for the selected product or service will display.
It will be interesting to see which companies begin using the online video marketing opportunities made available at YouTube first. According to the quantcast statistics (see link above) YouTube’s largest audience is male, age 18 to 24, with a household income of less than $30,000 a year. Statistics show a greater affinity towards African-Americans and Asian males, with some college, or no college education. Key clothing companies in this market space include Nike, The Men’s Warehouse, and Vans footwear, according to stat reports.
Companies geared towards marketing to a youthful male audience are likely candidates for big ad spends on YouTube. Anything featuring girls, stunts, people getting hurt, and crazy animal videos, tend to be popular amongst this crowd, as shown by the number of video views and votes received. Soft drink companies and products like Mountain Dew, Monster Energy Drink, and Full Throttle may be a good fit for these types of videos.
As far as other business markets are concerned, it’s early to tell how advertising on YouTube will affect niche markets, such as industries like chiropractic. While the making of social networking shared videos (or trying to duplicate what was seen in a video), may result in many young Americans making a visit to the chiropractor, we may not see any small business video advertising appearing soon.
But there is no denying the popularity of video online as it’s growing at a radical pace. It’s showing opportunity for everyone from major corporations down to individual business owners, and at home bloggers. As an example of what’s happening in some niche business markets, a chiropractic YouTube video uploaded only a week ago, has been viewed over 300 times, without any promotion. That’s nothing in comparison to views received for videos of girls wrestling or snakes regurgitating farm animals, but it shows there’s an interest in the space.
On the small business level, this video featuring a demonstration of chiropractic adjusting (as low quality as it may appear), is resulting in new clients for this happy Los Angeles chiropractor.
One new client living in New York City, came after watching the video. They were visiting Los Angeles and made a point to stop by the chiropractic office, after landing at LAX international Airport. While big corporate advertisers will get the front page news stories when it comes to the new YouTube advertising format, profits from small businesses entering the video market are beginning to percolate, bringing more attention to marketing small businesses on a local, and sometimes even national level.
12 Thousand a Week in Cash for Chiropractic
Wednesday, August 22nd, 2007A chiropractor in Northern California sent me some mail the other day that included a few reports from California Chiropractors (and one Washington office) and their recent cash incomes.
I thought this would provide some good information for those asking questions about chiropractic salaries, as this is an area of chiropractic practice that I find is [...]
Women Chiropractors in Las Vegas
Tuesday, August 21st, 2007by World Congress of Women Chiropractors (WCWC)
There will be a special gathering of women chiropractors in Las Vegas on Friday, September 14, 2007. The breakfast will begin at 8 a.m.
[ The following information is intended for Doctors of Chiropractic - visit the Planet Chiropractic homepage for planetc1 general news. ]
Once again, Dr. Karl Parker will be graciously hosting a breakfast meeting for the World Congress of Women Chiropractors (WCWC) on Friday, Sept. 14 at 8 AM.
These meetings are open to everyone who is interested in the success of women in Chiropractic. There is more: We also have a Sharing Session I will be moderating for Women Chiropractors to share/speak on “Strategies for Fantastic Life & Practice Success.”
If you are chiropractor interested in speaking, please contact me directly at: drpat [at] capacitycoach.com no later than August 27, 2007. Everyone is invited to attend… and I promise you will get some great new information… and lasting motivation.
This is the Annual Team Appreciation Seminar and ALL staff and family members are FREE at this Seminar.
For all the details on this great event, go online to: KarlParkerSeminars.com
This is a perfect opportunity to have your CA’s trained by the best in the profession… and your family will better understand your passion for Chiropractic.
WCWC is dedicated to the empowerment and success of women in Chiropractic. If you would like to know more about WCWC and be on our email list to receive special & valuable occasional emails from us, send an e-mail to: wcwcinfo [at] behapy DOT com
This list will only be used for informational bulletins for women DCs.
Love to see you there!
Dr. Pat Gayman, WCWC Moderator
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Get information on chiropractic seminars, continuing education, and worldwide events, by visiting the Planet Chiropractic events pages. If a seminar you are attending is not listed, let the organizers know they are missing out. Continuing education and chiropractic seminars are posted free when managed by a seminar or organization account. New users use this link to register.
Chiropractic Care and Wellness
Tuesday, August 21st, 2007by Jeanne Ohm, DC
The term wellness is becoming common and being used by many holistic care groups to describe the type of care they are offering. In an effort to better understand its definition, I looked it up in various dictionaries. Merriam Webster defines wellness as “the quality or state of being in good health especially as an actively sought goal.” From Wikipedia, the free encyclopedia I read, “Wellness is generally used to mean a healthy balance of the mind-body and spirit that results in an overall feeling of well-being… In other words, wellness is a view of health that emphasizes the state of the entire being and its ongoing development.”
The International Chiropractic Pediatric Association (ICPA) recently sent out a survey to its members asking for the reasons why parents bring their children in for chiropractic care. The number one reason reported was “wellness”. Parents are recognizing the importance of chiropractic care and the significant role it plays in the family wellness lifestyle.
Let’s look more closely how your doctor of chiropractic contributes to your family wellness. Back to basic chiropractic science, the adjustment reduces nerve system stress and allows the body to function in a greater state of health. As the nerve system regains proper function, all systems of the body are improved. This is because the nervous system is the master control system of the entire body. It orchestrates and regulates all other body systems. There is no question that health in the body is dependant on a healthy nerve system function.
Additionally, doctors of chiropractic offer their patients lifestyle options that contribute to their well-being. Improved posture, suggestions for body movement and exercise significantly contribute towards our overall health by their affect on nerve system function. Awareness of chemical toxicities and their effect on the nerve system are another way that doctors of chiropractic guide their patients to a healthier lifestyle. Chiropractors have always offered these suggestions to their patients, even before other professions saw the importance of these factors in health. These physical components are vital components for healthy nerve system function and therefore well-being.
We also know that when our nervous system is healthier our minds function more efficiently as well. In chiropractic, our specific work with the nerve system has a significant effect on our ability to affect the way we think and behave. An overloaded, ill functioning nerve system cannot handle additional physical or emotional stress overload. The ICPA has frequently posted articles and testimonials supporting the positive effect the chiropractic adjustment has on people’s thoughts and feelings. I can recall one case where, a young boy diagnosed with ADHD says this to his mother about the adjustment, “it takes the noise out of my head”. How profound is his statement in realizing the direct correlation between nerve system function and the ability to think and feel clearly.
So too, our feelings and attitudes have a direct correlation to our nervous system. Current science is demonstrating the direct relationship between our thoughts and feelings and our nerve system function. In other words feelings of despair and hopelessness create a stress overload to our nervous system and once again, an overloaded nerve system creates malfunction in our bodies.
What chiropractic offers is the physical adjustment to reduce nerve system stress and a complimentary philosophy to support nerve system function as well. In this way it is uniquely affecting nerve system function from two perspectives and therefore offering a deeper level of health and wellness.
The chiropractic philosophy of health is: recognition, respect and trust in the body’s innate purpose to heal and be well. Understanding this empowering view of health is a huge benefit to reducing nerve system stress as feelings of despair and fear about healing are replaced with hope and confidence. Current scientific studies are showing us that those two feelings are essential for true and lasting healing and wellness.
Chiropractic care is pioneering the wellness movement because of its unique ability to enhance nerve system function on both of these levels. Join the many families who have made chiropractic care the largest natural healing movement today. Find a family chiropractor here: www.icpa4kids.org
Chiropractic Site Received Some National Press Today
Monday, August 20th, 2007by Michael Dorausch, DC
The Planet Chiropractic web site received some national press today, being the featured story in the “Managing for Success” section of Investors Business Daily (their Monday Special print edition).
I was notified about the online version of the article late Friday night, and since the weekend, I’ve seen it appearing on major news [...]
Domain Name Expiration Notice
Monday, August 20th, 2007by Michael Dorausch, DC
If you own an Internet domain name, chances are you’ve received a letter like the one that came in my mail today. It was a domain name expiration notice sent by some company I’ve never done business with before. The letter appears official with pictures of the American flag, barcodes, and credit [...]
The answer to these questions shapes your life
Monday, August 20th, 2007by Sharon Gorman, DC
Get quiet for a second. What do you hear? That voice keeps on talking. Feelings keep on coming up. For the flash of a second that you hear that or feel that you don’t get to choose it. It is there. Now what do you do with it. . . the thought. [...]