Archive for August, 2007
« Previous EntriesDeveloping a Domain Name For Your New Business
Thursday, August 30th, 2007by Michael Dorausch, DC
Someone was asking me recently for some suggestions on naming a business they were planning on opening this fall. The business is a Day Spa and the person was undecided on what name to use.
Today, this is a question that is more important than ever, especially if you intend to market your [...]
Timely On-Topic Content Can Bump Your Traffic
Thursday, August 30th, 2007by Michael Dorausch, DC
Writing articles and blog posts on timely topics can increase traffic to your blog or web site. The advantage here is that if you’re getting information out in a timely fashion, you will increase your odds of having your content sourced, by other blogs and news media web sites, thus increasing the [...]
John DeMartini Speaking at Parker Chiropractic Las Vegas
Thursday, August 30th, 2007by Michael Dorausch, DC
I’ve had these audio files stored in an MP3 directory on planetchiropractic.com for 6 1/2 years. I realized I never did a blog post to the audio section, so many of you who are new to the web site, didn’t have access to the files.
This is a six part audio series featuring [...]
Newspaper Industry Suffers On Classifieds Decline
Thursday, August 30th, 2007by Michael Dorausch, DC
A leading global rating agency reported this week with a negative outlook on the newspaper industry. The less than positive outlook was a result of poor profits in the area of classified advertising affecting print publications.
Fitch Ratings, a global rating agency, expects soft revenue and pressured profitability due to weaknesses in high-margin classifieds. According to Fitch, year-to-date (which is through July of 2007) operating performance for some of the largest newspapers has been weaker than the rating agency initially anticipated. As a result, the agency’s outlook for the newspaper industry remains negative.
According to the report, ad pages are down by as much as 17% at newspapers such as USA Today, with real estate classifieds in community newspapers down by 20%. Companies such as the Tribune are reportedly showing a decrease in classified advertising, with advertising in real estate and employment down by 24% and 19%, respectively.
Fitch Ratings primarily focuses its attention on real estate advertising trends, and according to the rating agency, real estate classified declines have been significant. Fitch notes that the average print newspaper generates about 30% of its revenues from classified advertising, with some larger papers generating more.
According to the report, Fitch believes that since many affected markets are also regions of high broadband penetration, it is likely that sellers, buyers and their agents will increasingly utilize the Internet to identify opportunities. It is anticipated that as participants gain comfort with online media they will be less likely to return to the print newspaper in the future. Fitch does expect some newspaper web sites to capture some of the shifting ad dollars that are moving online.
Performing a Google search for classifieds, we currently see Yahoo!, MySpace, The New York Times, and The Los Angeles Times, among the top players in natural search results. These web sites are likely gathering a significant number of new online users to their web-based classified ad systems, as people increasingly move away from the traditional print model.
I find this particularly interesting as all of these major properties hold great potential in the areas of real estate advertising, automobile advertising, and employment advertising, on both the local and national level. While each of those industries are targeted vertically by a number of mega Web properties, “the big boys” (companies listed above) can certainly continue being heavy hitters in the ring.
Activity in online classifieds has been on a steady increase, and it has been found to be a significant source of increased traffic (as well as increased revenue) for sites like those mentioned above, and even for sites geared directly towards niche vertical markets, the Planet Chiropractic Classified Ad Network, being one example.
Using chiropractic advertising as a model, one can see that there is opportunity for growth in niche industries, not currently being dominated by the big players in online classified networks. Using a widget perspective, it becomes easy to recognize the similarities in industries such as orthopedic surgery, acupuncture, dentistry, plastic surgery, restaurant equipment supply, and others.
Applying the widget perspective to the industry of Chiropractic, we can better understand and recognize the opportunities that an online classified advertising model provides. It would be highly unlikely (and ineffective) for a local chiropractor to advertise equipment, such as x-ray film cassettes or chiropractic adjusting tables, in a traditional newspaper. Just as it would be unlikely for a local gynecologist to post a classified ad listing for an gynecological exam table, whether to be bought or sold. The same goes for equipment and services for industry segments such as breast augmentation, or the broader industry of cosmetic surgery.
Previous to the introduction of the Internet, advertising in vertical markets (healthcare as an example) would traditionally be most recognized on the back pages of professional journal publications and maybe a handful of industry print publications. However, the traditional model has always been wrought with limitations. A simple example is the case of advertising on the back pages of a professional journal. There is the limitation of waiting until publication, and the limitation of the publication only reaching a small segment of an already small industry (when compared to industries such as real estate, auto sales, or employment).
Just as major print news classifieds are being affected by participants moving online, and gaining comfort in those models, the same is happening in a number of niche vertical markets, that in the past funded much of their print publications distribution with paid classified advertising. If advertising is your industry, and you’re in print media, online media, or both, the cheese is moving. It’s a good idea for you to move on your industry (if you haven’t already), before all the cheese has gone elsewhere.
View the Fitch Ratings report for more specifics on print advertising numbers and visit the web site for more details about their services.
Fitch Ratings Source: Business Wire
About Fitch Ratings: Fitch Ratings, Dual-headquartered in New York and London, Fitch Ratings is a leading global rating agency committed to providing the world’s credit markets with independent, timely and prospective credit opinions.
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Dr. Michael Dorausch has managed a niche online classified ad network, focused on the industry of chiropractic, since 1999. Classified advertising is provided as a free service and it has offered tremendous opportunity for buyers, sellers, and agents involved in areas specific to chiropractors and chiropractic graduate students. Press and other industry professionals seeking to gain insight and knowledge as to what has worked, what is working, and what roadblocks may lie ahead, for vertical industries in the area of online classified advertising, may contact Michael at mail [AT] planetc1.com for more information.
X-Ray Equipment For Sale Attempted Fraud
Wednesday, August 29th, 2007by Michael Dorausch, DC
Received this via email today…
I have an ad in the “Equipment for sale: Private Party; X-Ray Equipment” section for a Kodak M6 Film Processor.
Someone using the name “[name removed since scammer is using name of a Chief Financial Officer of a publicly traded company]“ has attempted to defraud me through your website. [...]
You Give Search Engine Marketing a Bad Name
Tuesday, August 28th, 2007by Michael Dorausch, DC
Cold calling telemarketers hoping to attract new clients from small-business owners are advised to do more research before making those sales calls.
Owning a small business in a major metro US area, I could easily be perceived as your average local small business owner. I receive faxes, e-mails, direct mailings, and telemarketing calls [...]
Chiropractic Career Nights in September
Monday, August 27th, 2007by Michael Dorausch, DC
September 18, 2007 will mark 112 years since the first chiropractic adjustment was made by DD Palmer, the world’s first chiropractor, at the Ryan building in Davenport, Iowa. The profession of chiropractic has helped millions live healthier lives, without the use of dangerous drugs and surgeries. After more than a century of success, what the world needs now, is more chiropractors.
Chiropractic schools and universities across the United States are holding chiropractic career nights throughout the upcoming months. Most of these events are sponsored by local chiropractors that desire to see a profession that provides them with such an ideal lifestyle, made available to others.
There are currently 18 accredited chiropractic schools in the United States. All of them prepare future doctors of chiropractic to take and pass national and state board examinations that are a requirement for practice in the US.
One Particular school holding an anniversary event in Southern California is Life Chiropractic College West. “Life West” is hosting a September Career Night Event which will be taking place on September 5th in Irvine, California. The West Coast Northern California chiropractic program asks…
Are you wondering what to do with the rest of your life? Do you want a great career with reward and meaning? Would you like to work at the 4th best job of the top 25 jobs according to Fast Company.com? Or the 2nd healthiest job according to Monster.com? The Hayward based chiropractic school says… Today chiropractic is the world’s largest and fastest growing choice for alternative healthcare. Consider chiropractic and you may just help change the world!
So how about it, thinking about a career in chiropractic? I can tell you firsthand that if you put your mind to it and really have a desire to help others, the rewards become unmeasurable.
A list of all 18 chiropractic colleges in the United States is available on the Chiropractic Schools USA page. Contact the chiropractic educational system nearest you to find out when their next chiropractic career event is occurring. For those interested in attending the Southern California Irvine event, the information is as follows…
September 5th at 7:00pm
Hilton Irvine / Orange County Airport
18800 MacArthur Blvd. Irvine, CA 92612
(in the San Clemente Room)
Life Chiropractic College West
Call: 510-780-4500 x2620
To register. It’s free!
There will be several dynamic speakers who will share with you and inspire you.
Don’t miss it.
Tell them you read it on Planet Chiropractic.
Chiropractors Can Lead Drive for Drug-Free Athletics
Sunday, August 26th, 2007by Vic Naumov, DC
New Milford, NJ - Chiropractors are the leading drug-free health care professional in the world. With the recent focus placed on performance enhancing drugs and sports, chiropractors have a great opportunity to become leaders in the push towards the advancement of drug-free athletics.
Dr. Vic Naumov, DC, a New Jersey Chiropractor, Founder and President of the non-profit charity organization, the National Coalition for the Advancement of Drug-Free Athletics, Inc. (NCADFA), has launched an anti-drug crusade aimed at municipalities, middle schools, high schools and sports organizations across the U.S. His message is direct and simple, “First, address the growing problem of performance enhancing drug use among student-athletes then, begin teaching them strategies that will enable them to safely and effectively improve their athletic performance, naturally.”
It’s been all over the media the past year and it doesn’t seem to be going away any time soon. The topic of anabolic steroids and athletes has hit the main stream and has finally stepped out of the locker-room and into the living rooms around the country. “Anabolic Steroids” are fast becoming household words, if they haven’t already.
According to the NIDA, over one million teens have admitted to using anabolic steroids with the intent to improvement their athletic ability, physical appearance and self-image, states Dr. Naumov, who is recognized as the nation’s leading advocate for the advancement of drug-free athletes.
As the creator of the NCADFA’s Choose NOT to Use(R) Campaign, Dr. Naumov has recently appeared on dozens of nationally aired sports/talk radio and television programs to get out his message about the use of performance enhancing drugs by young athletes and uses every opportunity to explain the role of chiropractic in helping solve the problem.
“The most under utilized and overlooked, natural performance enhancing tool available to any athlete, at any age, is the chiropractic adjustment,” he explained at a recent seminar. “Only chiropractors are trained to identify and correct interference in an athlete’s nervous system, for that simple reason chiropractors are the leaders in the field of natural performance enhancement. It’s important that you understand, for an athlete to perform at their absolute best, their nervous system has to be as clear as possible. Only regular chiropractic care ensures the body consistently is able to perform at its peak in all areas. This not only includes physically, but mentally and chemically as well. Remember athletic skills such as, balance, hand-eye coordination, body position sense and reflexive reaction time are all neurological acts which require a good nerve supply to be performed at 100 percent,” says Naumov.
During each seminar Dr. Naumov emphasizes that, “Chiropractors are more than alternative health care providers, more than just neck and back pain doctors - they are human performance specialists. Both athletes and the public need to know that. Only Chiropractors help the body work at its peak potential, at its absolute best. Nobody else can provide this unique service.
Dr. Naumov founded the NCADFA with the purpose of positioning chiropractors in a national leadership role with the hopes to recruiting other DCs into the effort of teaching athletes about chiropractic’s role regarding natural performance enhancement. “It’s about time the public recognized us for our uniqueness and we stop trying so hard to be accepted by other groups,” he tells other DCs. “It’s the public that will pay us what we’re worth, not the insurance companies. “Our efforts and resources are better allocated helping athletes understand the value of the unique service only we are capable of providing. To become a leader, you must first see yourself as one. I see every chiropractor on this planet as a potential leader. We can help athletes of all ages maximize their innate potential, naturally.”
Doctors interested in learning more about the work of, or joining the NCADFA, can visit www.NCADFA.org or www.ChooseNotToUse.org or call Dr. Vic Naumov at 201-265-8688.
Free Open-Source Virus Software For Windows
Sunday, August 26th, 2007by Michael Dorausch, DC
Many chiropractic offices, and other small businesses, continue to rely on Windows operating systems (mostly XP), for their office and business computing needs.
If you are running Windows, chances are you’re running some sort of virus protection and/or anti-spy software. I wanted to introduce you to a FREE open-source antivirus software known as [...]
Google News Begins Embedding YouTube Video
Saturday, August 25th, 2007by Michael Dorausch, DC
Google News has began embedding YouTube video into news results appearing on the homepage. Just in time for the YouTube 10 second video advertising overlay announced earlier this week. See screenshots with news of California Governor Arnold Schwarzenegger.
There was news posted to Planet Chiropractic last week about an introduction of advertising to [...]