Archive for July, 2007
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Wednesday, July 25th, 2007by Daria Belov
It’s been a hot summer for chiropractic related searches on the Internet. The month of July is nearly over, but the expected drop in website traffic as a result of increased summer activities, has not yet occurred. There’s no telling what will happen in August 2007.
For the month of July 2007, Planet Chiropractic was anticipating a downturn in website traffic since summer is a time many chiropractors throughout the world are on vacation, and they would be less likely to spend much time online. But from the visitor statistics and numbers we’ve seen for the month of July, that just hasn’t been the case. Chiropractors do tend to take more vacations during the summer, so who’s been on the web site and what are they searching for? Let’s take a look.
Number one of the list has been searches for WWE wrestling diva Candace Michelle and her chiropractor husband, Dr. Ken Gee Ehrlich. The couple recently opened a second chiropractic office (located in Hollywood, California) and the word has already gone out about their “only in Los Angeles” chiropractic office grand opening.
Ehrlich and Michael Dorausch (founder of Planet Chiropractic) have been competing in a friendly California Chiropractic Smackdown as both chiropractors have been increasingly appearing on the sets of some of the areas hottest television shows, many of which started filming their new seasons these past two weeks.
(That’s Dorausch, Canadian Chiropractor Rick Rosenberg, and Ehrlich in the photo)
Checking the topic lists I noticed that traffic on the web site for chiropractic jobs and information on chiropractic salaries is red-hot. The full integration of RSS feeds into the classified ads that are posted on the website has resulted in more than 2000 users per day browsing information on Associates and Practices For Sale. We knew adding RSS feeds to the classifieds would be hot, but we did not expect such a sharp increase in traffic in such a short period of time. Thanks to all of you that have subscribed to the free service.
There’s been a significant increase in searches for 2007 summer tour news of Van Halen and Diamond David Lee Roth. While the summer event was postponed it appears now (based on outside news reports) that a Van Halen tour may actually happen this fall. Chiropractors that signed on to be available at tour locations stay tuned, we’ve still got your info.
The other hot topic on the website this month is searches for chiropractic seminars. While everyone else is out there looking for a theater near them, chiropractors are seeking out some continuing education and maybe some summer getaways that they can bring the family to.
No doubt the hottest chiropractic event this summer is going to be at the Biltmore Hotel in Scottsdale, Arizona on August 4th and 5th, 2007. First of all it should be about 110° in the Phoenix area, and secondly there will be about 300 chiropractors and office staff gathering from across the United States and Canada for the annual summer fun party, hosted by Arizona chiropractor Dr. Fred Schofield and his wife Susan.
What an interesting mix. Looking across the groups of search terms we have professional wrestlers, rock stars, Playboy cover girls, celebrities, and chiropractors. One may get the idea that chiropractors are prone to having fun. Enjoy your summer and thanks for continuing to check us out!
9 new chiropractic patients keeps me excited
Tuesday, July 24th, 2007by Michael Dorausch, DC
If you’d been paying any attention to this blog during the past few days you may have noticed that I was in San Francisco for an Internet get together (I don’t dare call it conference) known as WordCamp.
I left my chiropractic office in Los Angeles on Friday night at 7 p.m. and [...]
San Francisco Power Outage Darkens Colo Facility
Tuesday, July 24th, 2007A power outage today in San Francisco has knocked out a number highly popular websites, including craigslist.org, livejournal, typepad, Technorati, and others. That’s one major subluxation! Fortunately, Planet Chiropractic data servers are up!
Upon noticing a spike in web searches for terms such as craigslist sandiego, livejournal down, craigslist raleigh, netflix down I did some searching [...]
San Francisco Power Outage Shuts Down Some Popular Websites
Tuesday, July 24th, 2007by Michael Dorausch, DC
Some of the worlds most popular websites were affected today by a power outage in San Francisco. While many of those sites have come back online the event will likely be remembered as something like… Web 2.0 Blackout San Francisco July 2007.
Planet Chiropractic first became aware of the outage when RSS feeds stopped updating on a number of websites we follow for news reporting information.
While checking our servers for feed errors we noticed an increasing number of search queries for services that were affected. That lead us online to seek some trend information and we noticed some major websites had gone down.
Among the list of sites not accessible were the very popular Technorati, Craigslist, LiveJournal, Typepad, Yelp, AdBrite, and Netflix.
Power was restored to the affected area but some websites appear to have taken longer than others to get back online.
We’ll have an update on our RSS feeds for all content services we syndicate and will post more information if anything appears to be out of order.
Heres to turning on the power!
YouTube CNN Democratic Debate Reports
Tuesday, July 24th, 2007by Daria Belov
There are mixed reviews in today’s news regarding yesterday’s CNN/YouTube Democratic presidential debates. Some have touted the events as groundbreaking and historic and others have called them more evolutionary, rather than revolutionary. The event was a mixing of old media (television) and new media (internet) in a format that had not been done previously in the area of presidential debates.
Some 3000 people created videos and submitted them to the video web site for inclusion in the debate. Most of the reports suggested that this resulted in more authentic questions being asked of Democratic presidential candidates. Some suggested that there was a lack in two-way discussion between those asking questions and the candidates in the debate. Out of the near 3000 videos submitted, a few more than 35 appeared in the broadcast.
YouTube is owned by Google and it is currently one of the most popular destinations on the Internet. While videos like “Chronics of Narnia” (a Saturday Night Live spoof that was pulled from the popular video web site) helped drive the viral popularity of the web site, we’ll undoubtedly see an increasing number of 2008 election centered video content appearing on sites like YouTube and others, as the election grows near.
It will be interesting to see how the chiropractic profession votes in 2008, not only in the presidential election, but in local and regional elections as well. The larger chiropractic organizations will likely endorse a presidential candidate and we can expect to see news of that nature appearing in chiropractic newsletters and e-mail groups around August of 2008. If I recall correctly, chiropractic organizations representing member chiropractors in the United States have traditionally endorsed Republican candidates. Will that be different in 2008?
The Planet Chiropractic website intends to cover a number of topics of interest to the chiropractic profession in regards to the 2008 presidential election. Contact us if you have suggestions or related topics you’d like to see appearing on the web site.
Metro Marketing vs City Localization
Monday, July 23rd, 2007Many chiropractors in the US are beginning to become aware of the many different cities, towns, zip codes, and other identifiers being used to target their business locations online.
The question arises whether it’s better to focus on the Metro name in an area or the city name (if different) that the practice is located in. [...]
Just thinking about relationships
Monday, July 23rd, 2007by Sharon Gorman, DC
I was just thinking about relationships, specifically the relationship that you have with your spouse or significant other. Both people need to get what they need out of the relationship or they probably won’t stay in it. Wouldn’t make much sense to stay in a relationship that you aren’t winning at. I [...]
Free Solutions For Chiropractor Listings
Sunday, July 22nd, 2007Just a few years ago there were a number of web places chiropractors (and other businesses) could list their contact information to. Those days are ending.
Appears that most major business directory websites have closed the gates on free listings as they move more aggressively to a pay-to-play model. The emerging model seems like a natural [...]
395 reasons for chiropractic care
Sunday, July 22nd, 2007It’s Sunday afternoon at WordCamp 2007 in San Francisco and I’ve been at my laptop an estimated combined 18 hours since booting up early Saturday morning.
There are over 395 pressers (people using wordpress) in attendance and looking around the room it is rare to see someone not using their laptop.
I have not gotten a [...]
Open Source Chiropractic Wordpress Themes
Sunday, July 22nd, 2007I’m in San Francisco attending WordCamp and I’ve been speaking with some theme developers about creating website designs for chiropractors.
At this time I am not aware of anything that exists that is built for chiropractic and is FREE. Doing some work on behalf of Planet Chiropractic to get at least one high quality theme designed [...]